Pricing
What marketing agency coaching costs.
Tim Kilroy's marketing agency coaching costs $399 a month for Agency Studio and $999 a month for Agency Studio+, which adds a custom plan and a monthly one-on-one with Tim. Agencies past $1 million a year move to custom SalesOS or DemandOS work, scoped after a free 30-minute WTF call.
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How much does agency coaching cost on the way to a seven-figure agency?
Using Tim Kilroy's published ladder, you would typically pay $399 a month while under $25K a month in revenue, then $999 a month from $25K to $50K a month. Between $50K a month and $1 million a year, a free call decides the right fit. Past $1 million a year, pricing is custom.
The structure follows a simple idea: a productized group program is the right tool while agencies share the same problems, and custom work becomes necessary once the bottleneck is specific to your agency.
By the numbers
Tim Kilroy's published prices
- Per month, Agency Studio group coaching
- $399
- Per month, Agency Studio+ with custom plan and monthly 1:1
- $999
- For the 30-minute WTF strategy call
- $0
- SalesOS and DemandOS, scoped for $1M to $20M agencies
- Custom
Prices as published on timkilroy.com, as of November 2026.
| Option | Price | Built for | What is included |
|---|---|---|---|
| Agency Studio | $399 / month | Founders under $50K / month | Weekly group clinic on live problems: P&L, hiring math, outreach, positioning |
| Agency Studio+ | $999 / month | $25K to $50K / month | Everything in Agency Studio plus a custom plan and a monthly one-on-one with Tim |
| SalesOS | Scoped after a free call | $1M to $20M / year | Custom sales process so good-fit deals close without the founder on every call |
| DemandOS | Scoped after a free call | $1M to $20M / year | Positioning plus whole-team demand generation, role by role |
| WTF call | Free, 30 minutes | Any agency ready to change | Diagnosis of the real problem and what to fix first |
What changes the price
For the productized programs, the price is fixed: what changes is which program fits. The two biggest factors are your monthly revenue and whether you need a plan built around your agency, which is what the extra $600 a month for Agency Studio+ buys. For custom work, the scope depends on your team size, how much of the sales process lives in the founder's head, and whether you need positioning, a sales system, or both.
Market benchmarks for sales training
If you are weighing coaching against a course, published prices give context. The page “20 Best Sales Training Programs, Courses Companies 2026” lists a Sales Cornerstones program at $2,165 discounted to $1,732 and a Sales Training program at $3,190 discounted to $2,552. It also lists online self-paced programs at 6 to 8 hours for associate level and 20 to 25 hours for professional level, and workshops of 2 days, or 16 hours. Those are general sales programs, not agency-specific coaching, and they are one-time purchases rather than ongoing support.
For context on why owners invest at all, Haus Advisors reports that the average digital agency earned a 13 percent after-tax net margin in 2025, down from a long-run average of about 15 percent since 2015. See more on the agency growth by the numbers page.
Who should choose something else
- Agencies under about $20K a month.Tim's own advice is to get reps and a clear offer first. His free playbooks on timkilroy.com are a better starting point.
- Owners focused on M&A or agency structure. Tim points to David C. Baker for that work.
- Agencies whose main gap is delivery efficiency. Tim points to Jhana Li at Spyglass Ops.
- Teams that want a self-paced course. A one-time sales program, priced as above, may suit you better than ongoing coaching.
The agency coach guide compares these options on the same criteria. For an overview of what coaching covers, see marketing agency coaching.
Typical timeline
Programs are monthly, so there is no fixed length. Clients quoted on timkilroy.com report changes over periods of weeks to months, such as a new offer, sales script, and onboarding process within three months. Those are individual experiences, not guarantees.
Questions agency owners ask
How much does Agency Studio cost?
Agency Studio costs $399 a month. It is Tim Kilroy’s group coaching program for agency founders under $50K a month in revenue. Every week founders bring whatever is on fire, and the group works it on the call. The goal is to leave with a number, a decision, or a next action, not a workbook to finish later.
What does Agency Studio+ include, and what does it cost?
Agency Studio+ costs $999 a month. It adds a custom plan and a monthly one-on-one session with Tim Kilroy to the Agency Studio group. It is designed for agencies in the $25K to $50K a month range, where first hires, a repeatable delivery process, and a steadier pipeline matter most. Tim describes it as the top edge of what a productized program does well.
How much do SalesOS and DemandOS cost?
Custom work through SalesOS and DemandOS does not have a published price. It is scoped after a free WTF call because, past $1 million a year, no two agencies have the same bottleneck. To get a figure for your agency, contact Tim Kilroy through the contact page on timkilroy.com and describe your revenue, team, and the problem you want solved.
How much does coaching cost on the way to a seven-figure agency?
On Tim Kilroy’s ladder, coaching runs $399 a month in Agency Studio while you are under $25K a month, then $999 a month in Agency Studio+ from $25K to $50K a month. Between $50K a month and $1 million a year, the free WTF call decides which side of the line you are on. Past $1 million a year, custom work is scoped individually.
How does agency coaching cost compare with a sales training course?
Published course prices give a useful benchmark. The page “20 Best Sales Training Programs, Courses Companies 2026” lists a Sales Cornerstones program at $2,165 discounted to $1,732 and a Sales Training program at $3,190 discounted to $2,552. Agency Studio is $399 a month and ongoing, so the right choice depends on whether you need a one-time course or weekly help applying it.
Is the first call with Tim Kilroy free?
Yes. The WTF call is a free 30-minute strategy call. Tim Kilroy describes it as no pitch: you explain what is going on in your agency, he helps you see the real problem rather than the symptom, and you leave knowing what to fix first, whether or not you work together afterward.
Not sure which level fits?
Ask on the contact page at timkilroy.com. The free 30-minute WTF call exists to place you on the right rung, whether or not you work together.
Contact Tim Kilroy